Melody de la Fe Carolina Lindo Martha Graeff Claudia Vergara Karen Martinez2

H&M celebrated the launch of their latest Studio Spring/Summer 2019 Collection with an interactive pre-shop event at the Lincoln Road store last night. Hosted by Miami influencers who took part in the local H&M campaign which included Carolina Lindo, Claudia Vergara, Karen Martinez, Martha Graeff & Melody de la Fe, it was truly an exciting night with an impressive turnout. The evening was filled with exciting elements including a scavenger hunt where upon completion guests received a Miami essentials kit filled with H&M goodies, a live painting by artist Gloria Hernando (@latinforglory), an immersive photo booth with a Sedona backdrop that brings the desert vibes, and more.

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DJ Hannah Bronfman provided the tunes for the evening while those in attendance were the first to shop the new collection. Red Rock Paloma, the signature cocktail for the event was served along with magical color-changing ice cream from local ice cream shop Dasher & Crank. Enchanting videos from the influencer campaign played on the store’s screen throughout the evening, creating hype for the Studio Spring/Summer 2019 Collection.

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Notables in attendance included: influencers from the local campaign consisting of Carolina Lindo*, Claudia Vergara*, Karen Martinez*, Martha Graeff* & Melody de la Fe*, and other guests included Andy Faerman*, Angeles Almuna, Angeles Landabur, Azucena Cierco*, Camila Canabal*, Celene Gee, Daniela Moreno*, Erin Newberg*, Gabriela Medina, Gabriela Vergara, Hannah Bronfman*, Irma Martinez*, Jason Odio, Jilian Sanz*, Joseph Souto, Macy Mariano*, Maity Interiano*, Ronen Suarc, Sabrina Yanguas, Sarah Mirmelli*, Sofia Morgan*, Twiga*, Valeria Barrientos* and Valeria Sandovall.

*Indicates guests dressed in H&M

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H&M Studio is the brand’s biannual, most fashion-forward collection. Created by a dedicated design team, the limited-edition collection of trend-led looks and statement pieces has in the past been unveiled during Paris Fashion Week with a runway show. For 2019 however, it adopted an innovative immersive theatre format instead. Visit the collection


Photographs taken by World Red Eye

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